I think it is safe to say that over the years, advertising has definitely changed. We’re not only talking about the format of the advertising as obviously internet ads have gotten a lot more popular in recent years, but also the content within those ads. While advertisers might brush up on the same concepts, the way that they deliver their message kind of has changed a little bit. On the other hand, though, maybe we’re just crazy and they keep on putting out the same thing over and over again except doing it with a higher budget and better cameras. I guess we’ll leave that up for you to decide.
In any case, this time, the concept that’s on the table for discussion is the Chevrolet pickup truck ads and when we say that you better get ready for some good old Americana and manliness, we mean it! Truck marketers really have gotten pretty shameless over the years and we have to admit that we absolutely love it!
It seems like, in order to sell these trucks, the company has been tapping into peoples’ emotions and trying to make them feel like this is really something for the blue-collar working man, slinging around all kinds of durability and toughness promises that you can expect accompanied by all sorts of imagery about how functional these trucks are and what you’ll be able to accomplish behind the wheel of your new truck.
If you follow along down in the video below, you’ll be able to soak in what was the marketing department at Chevy thought would be the ideal way to advertise the Chevrolet Cheyenne. When being soaked into sweet nostalgia in some of those older commercials that you remember watching in what will soon be forever ago, do you think that we need more advertisements the way that they used to be?